Introduce Young Learners to the Opal Coast

Introduce Young Learners to the Opal Coast

For teachers planning school trips to France, a clearer option such as Paris certainly holds much appeal in terms of their historical depth, culture and accessibility. However, this is not the only objective to consider: The beautiful Opal Beach, which covers the region from Picardy to the Belgian border, provides some excellent options for school trips to France with a focus on subjects such as history, language, or science. Introduce Young Learners to the Opal Coast
The Value of Education for Getting to Beaten the Ticket

There is much to say to bring students to destinations that have not been so touched by modern tourism traps. Exploring Opal Beach will allow deeper levels of intimacy with people and cultures, and expose students to languages ​​and cultures at a comfortable pace. The beauty, tradition and authenticity of the Opal Coast make it an absolute gem for groups of all ages.

Come out in Nature

In addition to its historical and cultural cache, Opal Beach is an area of ​​outstanding natural beauty. For young students on a school trip to France, the opportunity to get out into the coastal environment can offer a warm welcome and help build a profound appreciation of the flora, fauna and spectacular scenery that determines this beautiful region.

To find a different side to nature, a visit to the impressive French National Marine Life Center, also known as Nausicaa, provides an introduction to the diverse marine life. Nausicaa is the largest aquarium in Europe and provides an interactive and highly entertaining experience for children. Introduce Young Learners to the Opal Coast

Engage in history

This coastal region has been an important history for centuries – not only to France but also to the rest of the world. From this coast Julius Caesar invaded England in 55 BC, and the area also played an important role in the second battle of the world war. There are many relics that continue to bring past lives for young students, including the 1916 Somme Museum in Albert, Hitler’s podium rocket at La Coupole, and the Mimoyecques Fortress in Calais.

Find the Authenticity

Not just history students who can benefit from traveling to this area on a school trip to France. The small traditional fishing town that forms the shoreline is an ideal situation for young people to discover their first taste of French language, culture and cuisine. In this relaxed and less touristy atmosphere, the experience is often more authentic and generally less intimidating. Students can practice their beginner language skills with local market vendors, and friendly and always positive responses help them grow in confidence to interact more. It is also an opportunity to expand their appetite to include some regional delicacies to the source.

Though less well known than the larger tourist towns, the Opal Coast is no less important for students in terms of native cultural experience. His ability to facilitate curriculum-based curriculum learning opportunities across a range of subjects provides tremendous educational value potential.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in travel for school trips to France and educational tours for school and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Introduce Young Learners to the Opal Coast

Humboldt Current: blood from the Galapagos Islands

Humboldt Current: blood from the Galapagos Islands

The uniqueness of life on the Galapagos Islands is well documented and, for nature lovers, a visit to this region can be an inspiring and life-changing experience. For those who embark on the Galapagos wildlife voyage, understanding the reasons behind its extreme diversity can contribute to a deeper appreciation of this remarkable part of the world.
Natural phenomena Humboldt Current: blood from the Galapagos Islands

There is one natural phenomenon that can take great credit for the abundance and diversity of marine and terrestrial animals in the archipelago. The cool Humboldt now comes from Antarctica, driven by strong winds to flow to the west coast of South America and push the cool waters toward the path through the Galapagos Islands. It brings with it the nutrients it collects from dead and rotten objects on the seafloor, and when mixed with the warm Southern Equatorial currents, these nutrients rise from deep to maintain the plankton that form the basis of the food chain on the island. .

This current affects every aspect of life, both on land and around the ocean.

Water Temperature: Some people who visit Galapagos wildlife voyage are stunned by the cold water temperature, due to the Humboldt current. June to December is when the ocean is the coldest, because these months are marked by rising currents. From November to May, the flow is still there, but significantly weaker, allowing warmer waters to reach the islands. Humboldt Current: blood from the Galapagos Islands

Weather Pattern: The current is also responsible for two different seasons experienced in the archipelago: cool winters and warmer monsoon seasons. In the dry months (from June to October), strong trade winds cause currents to rise. Because the waters around the island are cooler, less evaporation, and therefore fewer rain clouds are formed. While Galapagos wildlife cruises can be enjoyed at any time of the year, two seasons can offer a very different experience.

Wild Animals: Even beyond these remote islands, Humboldt’s presence can be felt and credited as “the world’s most productive sea eco system” – responsible for 20% of the world’s amazing marine catch. Every single species – reptiles, mammals, birds, invertebrates or marine – on every single island, including the surrounding waters, is influenced by and dependent on this strong current. Nutrient waters that are brought directly or indirectly provide a source of food that supports large wildlife populations. Humboldt Current: blood from the Galapagos Islands

El Niño Effect

Current current effects may be most clearly visible when nonexistent. During a weather phenomenon known as El Niño, it is attenuated by warmer winds and decreases in air pressure. During these times, which occur cyclically every two to seven years, there is a marked decrease in the activity of local wildlife breeding. There are much fewer fish, and therefore a very large source of food in the archipelago, resulting in large numbers of animals starving to death.

The complex and definitive role played by these cold ocean currents in maintaining the rich biodiversity of the islands is an interesting aspect of one of the most interesting places on the planet. Humboldt Current: blood from the Galapagos Islands

Author Plate

Marissa Ellis-Snow is a freelance writer with special interests in the Galapagos Islands. For those interested in the Galapagos wildlife voyage, Marissa recommends travel plans organized by Naturetrek, which has brought its unforgettable sightings of the various species in one of the most spectacular areas on Earth.

How to Build a Quality Culture in Your Radiology Practice

On Building Cultural Quality in Your Radiology Practice

Beyond metrics, radiological practice requires a quality culture that fosters the safety and care of clients. Here’s what you need to know to achieve it.
Building a successful radiology team can be a challenge in itself, right?

You focus on helping your patients become healthier. You also focus on keeping your team safe.

But you can not do it all by yourself.

You need to build a culture that encourages your team to perform as per their potential. It does not have to be difficult. The tips in this post will help you build a better team and save more lives.

Protect Staff
In most cases, radiological practice focuses heavily on patient protection. This is understandable right? After all, our patient entrusts us to their health. Our job is to keep them safe

But what about the staff?

While ensuring the safety of your patients, you also need to ensure the safety of your radiologist and doctor. Your staff must be sure that you are doing everything possible to protect them.

This means you should be aware of the exact collimation, positioning, and angle radiology equipment. It is important to make sure you reduce the amount of exposure your staff has. You also need to make sure your staff has the right protective equipment.

Warning signs are also important. It is helpful to remind staff about what they should do to be safe.

This is the key to a safe working radiology work environment. Along with providing reminders and protective equipment to your staff, the Radiology practice management services you need to ensure they are educated as possible. Protective equipment and warning signs will not be of much use if they do not know how to actively assure their safety.

Sometimes, radiology workers already know what equipment they need and procedures to follow. But for whatever reason, they choose not to follow the right protocol. Radiology practice management services can also be helpful. You need a system to implement the safety measures you have implemented.

Encourage Collaboration
Establishing and growing an effective radiology team requires collaboration. You must work as a team to make sure you do the best job possible. As a team, you need to be better and better at protecting your patients.

There are many ways to do this.

Implement a survey your staff can resolve to provide feedback on their performance. You have to do this every year. The best insight into your team’s functionality is the team itself. Because of those who do the work, they know what works well and what does not.

Another useful idea is to implement programs that encourage staff to report inappropriate readings. You can even include awards for those with the most exams. You should also apply a minimum level of peer review participation.

Hold a peer peer review conference with your staff. Use this to allow your staff the opportunity to learn more of the learning opportunities they find.

It may be difficult to get team members to report the team’s mistakes. That’s why you want to create a safe environment where team members can share an opportunity area for your organization.

Conclusion
Maintaining an effective radiology team is not easy, but it can be done. The key is to build a culture that focuses on continuous improvement and sense of purpose. When your team works together as a cohesive unit, you can save more lives while keeping your staff safe and happy.

Bringing Life on a School Trip to Normandy

Bringing Life on a School Trip to Normandy

Every dedicated teacher continues to look for ways to encourage the imagination of young learners. Organizing a school trip to bring a dusty page of history to life is (or should be) at the top of the list. No subject benefited more than the opportunity to visit sites where past monumental events had occurred, and no subject offered so many choices when planning school trips.
Exploring the Normandy Heritage Bringing Life on a School Trip to Normandy

The Normandy region of France is a logical choice for school trips, with several sites related to medieval studies to the bloody battles of World War II. From the foundation level to the GCSE level, students can benefit from various programs in museums and monuments, many of which can be tailored specifically to curriculum requirements.

History of the Middle Ages

For students studying the Norman Conquest, the trip to Normandy led them to where it all began. Visiting the Bayeux rugs introduced them to early medieval art; these preserved magnificent artifacts are one of the most valuable historical sources available to teach the period to the students. As a complete and compelling visual narrative of the events surrounding the Norman Conquest, this serves as a real learning aid to inspire deeper appreciation of the era, both for the primary and secondary groups. Bringing Life on a School Trip to Normandy

Falaise Castle is another very important site for those who focus on the Middle Ages. The birthplace of William the Conqueror is a great example of medieval architecture, and visiting the site allows students to give knowledge of this important sovereignty, the first Norman King of England, into the historical context.

Modern history

For young people who study the events of World War II, Normandy is an active learning center, with many sites and monuments related to combat performed on French soil. No amount of textbook reading can come close to a deep experience of visiting beaches and battlefields where these events took place and so many youths lost their lives.

The WWII site in the region serves as a serious war heritage and provides an excellent source of education, not just for historical subjects, but also related to politics and social studies. The tour of the cemetery and the battlefield brings home the real reality of war and can not but leave an indelible imprint on young hearts and minds, while a museum with cutting-edge technology serves to bring the drama of the Normandy invasion into real life.

But more than simply providing an opportunity to elaborate facts and meet the curriculum requirements, visiting the WWII site in Normandy is an opportunity for an educator to give young people an insight into the gravity of war, its consequences and impact. Bringing Life on a School Trip to Normandy

Accessible Destinations

This beautiful part of France is capable of sparking a passion for history and learning in groups of various ages in curricular studies, making it the perfect destination for school trips. It’s also very practical in terms of budget and logistics, with the Channel Crossing from Folkestone ensuring a quick trip from the UK.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in school trips for schools and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Bringing Life on a School Trip to Normandy

Take Security to Your Own Hand and get a HIPAA Risk Assessment

 

If your organization deals with protected health information, or PHI, the Department of Health and Human Services requires you to perform risk analysis as the first step to implement the safeguards specified in the HIPAA Security Rule, and ultimately achieve HIPAA compliance.

This includes all HIPAA hosting providers.

But what is a risk analysis? And what should be really included in your report?

The Health and Human Services Standards Guide outlines the nine components of compulsory risk analysis.
By conducting a comprehensive HIPAA risk assessment, it is very difficult to do on their own. You may want to contract with HIPAA auditors to help you.

Most people do not know what to find out, or they end up passing things because they do not understand data security.

If risk analysis is important to your security, then you do not want to ignore the key elements in the analysis.

There are nine components that health organizations and health-related organizations that store or transmit protected electronic health information must be included in their documents:

1. Scope of Analysis

To identify your scope – in other words, the area of ​​your organization you need to secure – you need to understand how the patient’s data flows in your organization.

It covers all the electronic media your organization uses to create, receive, maintain or transmit portable media, desktop and ePHI networks.

There are four main parts to consider when determining your scope.

Where PHI starts or enters your neighborhood.
What happens after that in your system.
Where PHI leaves your entity.
Where potential or leakage exists.
2. Data Collection

Here is a list of places to get you started in the documentation where PHI enters your neighborhood.

Email: How many computers do you use, and who can log in to each?
Text: How many mobile devices are there, and who owns them?
EHR entry: How many staff members are included in the data?
Fax: How many fax machines do you have?
USPS: How are incoming mail handled?
New patient paper: How much paper does the patient have to fill? Do they do this at the front desk? Test room? At another place?
Communication business associates: How do business partners communicate with you?
Database: Do you accept a marketing database of potential patients to contact?
It’s not enough to know where PHI started. You also need to know where to go when you enter your neighborhood.

To fully understand what is happening with the IRC in your environment, you should record all hardware, software, devices, systems and data storage locations that touch the IRC in any way.

Then what happens when the IRC leaves your hand? It is your job to make sure it is transmitted or destroyed in the safest way possible.

Once you know all the places where PHI is placed, transmitted, and stored, you will be better able to protect those vulnerable places.

Identification and Document of Potential Vulnerability and Threats

Once you know what’s happening during the PHI’s lifecycle, it’s time to find a gap. This gap creates an environment for unsecured PHI to leak inside or outside your environment.

The best way to find all possible leaks is to create a PHI current diagram documenting all the information you find above and putting it in a graphical format.

Viewing diagrams makes it easier to understand the PHI path and to identify and document anticipated vulnerabilities and threats.

Vulnerability is a defect in components, procedures, design, implementation, or internal control. The vulnerability can be fixed.

Some examples of vulnerabilities:

The website is incorrectly encoded
No office security policy
The computer screen is in view of the public patient waiting area
Threats are the potential of a person or object to trigger a vulnerability. Most threats remain outside your control to change, but must be identified to assess the risks.

Some examples of threats:

Geological threats, such as landslides, earthquakes, and floods
Hackers download malware to a system
The actions of members of the work force or business associates
Again, even if you are above average in terms of compliance, you may have little understanding of vulnerabilities and threats. It is important to seek professional help for your HIPAA risk assessment.

Assessing Current Security Measures

Ask yourself what kind of security measures you take to protect your data.

From a technical perspective, this is the case

Take a Leap Into the Unknown: 4 Exciting Bungee Jump Techniques!

Take a Leap Into the Unknown: 4 Exciting Bungee Jump Techniques!

For many, a bungee jump is a once-in-a-lifetime, adrenaline-filled activity that you’ll remember forever – and you’ll forever be able to tell people about your jump! There are many ways to skin a cat, and some of these bungee jump techniques will make your jump even more memorable. Whether you’re a seasoned jumper or will only take the plunge once in your life, there is a thrilling technique out there for you.
Feel Like You Can Fly Techniques!

 

The Swallow Dive is one of the most popular jump styles in use today, and for good reason! Especially beloved by adrenaline seekers, you have to take a big running jump off the platform with your arms stretched out as wide as possible (like a swallow). This will let you soar through the sky to the ground below. There will be a huge adrenaline rush as you feel like you’re flying through the air… and as an added bonus, as the cord begins stretching you will be pointing downwards – perfect for a smooth and easy deceleration.

Be aware: if the body harness you’re kitted out with has a front cord attachment, ensure you twist 180 degrees so by the time the cord tightens out you’re facing upwards. Don’t worry, your instructor will know all this! But the more you know before your jump, the more relaxed you’ll be before the big event.

The Bat Drop is a little trickier than the swallow dive, and much more daring! For this jump style you’ll have to be positioned hanging upside down (!!!) on the edge of the platform. Someone else will need to be holding your feet, and once they release you you’ll shoot off like a bat or vampire into the darkness of the night!

The Back Dive is another jump which is considered to be a little more difficult. You’ll really need to put your all into launching off the platform so that when you’re at the end of your fall, your head will be pointing straight down. Just like the swallow dive, be sure to be facing upwards at the end of your jump if you happen to be using a front-connected body harness.

The Elevator is a technique you’ll definitely have seen somewhere before. You simply step off the platform with your feet pointing down at the ground, and when you reach the end of the bungee you’ll be automatically flipped the right way round.

Top tip: only do the Elevator if you have access to a rubber (Kiwi/ Euro) cord to avoid hurting yourself and doing your ankles some serious harm!

Jump Safely, Jump Insured

Whether you’re going for the jump of a lifetime or plan to tick off all of our suggested bungee jump techniques, make sure your travel insurance covers you. Let’s Go Insure offers cover for one or multiple jumps, and our friendly staff are on hand to help you with getting covered for all of your daredevil antics!

Family-tastic Fun in Courchevel

Family-tastic Fun in Courchevel

Courchevel is a great destination for family fun. As the largest linked ski area in Europe, the resort offers plenty of fun on and off the slopes, as well as great restaurants and accommodation. If you and the kids are up for battling the elements and getting into some sporting adventures, here are a few essential activities to make the most of your holiday.
On the Slopes

 

Snowshoeing – Interested in nature and bored of the beaten track? Grab a pair of snow shoes and wander into ancient icy forests and across quiet powdery slopes. Snowshoeing is accessible for everyone – all you need is the hunger to explore.

Sledging – Courchevel offers tourists the opportunity to enjoy themselves on a 2km sledging slope between the skiing area and the village. The tobogganing slope is designed with kids in mind, and is open in the evenings for some fun under the floodlights.

Snow Cat Driving – My children love trucks and diggers. If yours do too, snow cat driving is the perfect afternoon activity. Families can take a back-seat ride in impressive snow machines, but if a hands-on approach is more your thing, you can even steer one of the monsters around a specially designed track. Children must be aged 6 years and above, and all driving is overseen by a trained instructor.

Adventure Camp – If you have children in the scouts, the adventure camp provides all the fun you can expect. Campers enjoy activities such and snowshoeing and sledging, while eating good food and making plenty of friends.

Out of the Snow

Paragliding – Out of the snow and into the air! For a change from the icy ground, the daring among us can take to the skies. With the help of an instructor pilot, you can glide through valleys and over slopes, getting some of the best views on your holiday.

Climbing – Even on the coldest and windiest winter days, you and the kids can enjoy Courchevel’s climbing walls. The Forum boasts a large indoor climbing wall with seven routes to the top, all of which are different from each other and accommodate mixed abilities. Whether you are climbing for the first time or are a veteran, there will be plenty of opportunities for some adrenaline-fuelled fun.

Bowling – For chilling out in the evening or on your day off skiing, bowling is a great option. The Courchevel Bowling Centre offers all of the bowling goodness you could want, providing rails for the children and pool tables next door.

Getting There

As one of the most popular skiing destinations in Europe, getting to Courchevel is easy. Flight times are only 1 ½ hours from London airports, and major airliners such as British Airways, easyJet, and Jet2 all fly directly to Geneva. Upon arriving, opting for one of Shuttle Direct’s Geneva Airport taxis is the quickest and best way to start your holiday, whisking you away to the resort in around 2 ½ hours. Shuttle Direct charge a low-cost fixed fee, so you don’t have to worry about prices when you are out here. If you let us know in advance, our Geneva Airport taxi drivers will even transport your skiing and sporting equipment for free.

Uber passenger recalls ride with Sayfullo Saipov days before NYC attack

Uber passenger recalls ride with Sayfullo Saipov days before NYC attack

NEW YORK – Damian Erskine, a 34-year-old British graphic designer, came to the United States with his girlfriend last weekend to attend a friend’s wedding in New York. Little did the couple know that the Uber they ordered Oct. 26 from Newark International Airport would be driven by Sayfullo Habibullaevic Saipov – the man who is now facing federal terrorism charges for killing at least eight people with a rented pickup truck in lower Manhattan on Halloween.

Saipov was registered as a driver for both Uber and Lyft.

Erskine described Saipov as “very friendly” and “a perfectly normal guy.” He said Saipov took the bags from Erskine’s girlfriend (who declined to be interviewed) Toyota Minivan – where the truck for the attack was rented.

A look at Saipov and the Uber route he took for Erskine and his girlfriend. CBS NEWS
Saipov was chatty during the ride, which lasted more than an hour on the way to Rockaway in New Jersey. He talked about real estate prices in Manhattan versus London and spoke admiringly about Range Rovers, saying he hoped to own one someday, Erskine recalled. Saipov disclosed that he was also a truck driver and mentioned a trip where he drove from New Jersey to California.

Erskine thought he seemed “totally, totally normal.”

“You get a vibe from someone … there is definitely something that seems to be there,” Erskine said.

Damian Erskine CBS NEWS
Erskine says Saipov did not mention religion or politics during the ride ride and that he was not critical of the United States in any way. They did not talk about where Saipov was from or how long he had lived in America. Erskine thought Saipov spoke very good English with not much of an accent.

The couple returned to the U.K. on the morning of Oct. 31 – the same day as the deadly rampage in lower Manhattan.

“The day we landed was what we had in the World Trade Center,” Erskine said. “It’s a really weird feeling.”

It was not until Wednesday, after watching coverage on BBC News, that it was not an hour in a car with the suspect. He checked his Uber receipt and confirmed the name was a match. He says he contacted U.S. authorities in Britain and reported his experience to investigators.

Truck plows into pedestrians in NYC attack
He remains shaken by the close encounter with a man government say bragged about killing people in the name of ISIS.

“When people talk about radicalization and that kind of thing … it’s that ability to live a normal life, when how much is an act,” Erskine said. “But what is it that makes transition from being the friendly polite person to being the murderer? That transition should be the focus.”

Erskine said that he physically felt sick after learning of the attack that left two Americans, five Argentines and a Belgian dead.

“Just repulsion really,” Erskine said. “You think, was there anything you might have a flag?” I know there was not. That’s the worst part … you could have done anything because you could have made a phone call. ”

“I could spend the next week dwelling on the ‘what ifs’ and ‘hows,'” he said. “It’s not going to change anything.”

In Case of Emergency: When to Call an Emergency Electrician

 

Electricity is tricky.

And working with it can be dangerous.

When something goes funky with your electricity, it’s not like clearing a clogged drain or patching a hole in the wall. Electrical issues are best left to the experts.

Some electrical repairs are more dangerous than others.
If you’re wondering when is the right time to call an emergency electrician, here are eight situations that require immediate action:

1. Exposed Wires

Any time you see exposed wires, it’s a big deal. Exposed wires greatly increase the risk of electrocution and fire and remedy an immediate repair.

Period.

2. Wires in the Water

Like exposed wires, wires in water is really dangerous.

This situation is usually the result of nasty weather putting water where it normally would not be. (We will just casume soaking in water around your house.)

If someone or something comes into contact with the water or an object within the water, the outcome could easily be electrocution or fire.

If you see wires in water, do not hesitate to call an emergency electrician.

3. Smoking Outlets

Smoking is no longer cool. But it has never been for an electrical outlet.

This one should go without saying but if your outlet is smoking, there’s a serious problem. Turn off the circuit breaker and call the fire department.

Once you ‘re sure there’ s nothing burning in the wall, call an electrician to resolve the issue.

4. Only Your Electricity Is Out

If it’s only your home in the neighborhood that has lost electricity, that could be a bad sign. In this situation, you may need assistance.

It may not be dire situation, but it’s best to not take chances. Turn to a 24-hour emergency service to take care of the issue.

5. A Persistent Issue

If a particular appliance or source of light is giving you continuous problems for more than an hour, you’ll want to call an electrician right away for preventative repairs.

To call this an actual emergency may be a stretch, but the issue on the issue at hand and the nature of the appliance, it’s better to be safe than sorry.

6. Buzzing and Humming

Loud buzzing or humming from your child is annoying.

But when it comes from a breaker box, it can be extremely dangerous, as it often indicates a faulty breaker that has poor wiring or is failing to trip.

You really do not want to expose your home to a variety of electrical failures, so get an emergency electrician in there ASAP.

7. Burning or Pungent Smells

Smells that plastic burnt resemble should be taken seriously.

Sure, you can try to blame the bad smell on the cook in the kitchen, but in doing so, you’re quickly at risk of losing your home to an electrical fire.

That smell could indicate damaged wires in your home. So shut off power to the problematic area and call an emergency electrician right away.

Find Out What Is Fashion Marketing So You Can Cut Out The Competition

 

The fashion industry is massive, bringing in $ 1 trillion in gross revenue per year.

Yeah, that’s “trillion” with a “t.”

So what is fashion marketing? It’s the outreach you’ll need to separate your product from the competition and succeed in the cutthroat retail industry in the world.

Here are a few tips to help you get started and get an edge on the competition.

Have a Great Product and Know Your Niche
It all starts here, right?

A lot of people sell underwear, so if you’re selling underwear, it’s better to have something that sets it apart from the competition.

Better materials. A great story. An amazing fit.

Whatever the product is, you need to know what you’re selling and how it stacks up to the competition – so do your research before you develop your marketing plans.

It does not matter if you’re asking folks to “Click Here” to buy grillz or selling winter parkas. All successful fashion marketing starts with knowledge of the product and research on the marketplace.

That’s the first job of your newly minted marketing team (even if it’s just you!).

Social Media Is Your Friend
When looking for sterling examples of just what is fashion marketing, look no further than social media.

Facebook. Instagram. Pinterest. Even Snapchat.

The fashion industry leads pretty much all industries when it comes to experimenting with social media.

After all, social media has become increasingly visual and fashion is nothing if not aan image-first industry. Studies have been shown that the first person has purchased an item of clothing after seeing it on Instagram.

If you hate social media, sorry – it’s critical you learn to love it or hire someone who does.

Find Great Influencers in Your Niche
Speaking of people who take to social media like proverbial fish to water, influencer marketing has become a huge part of what is fashion marketing in 2017.

What is it?

Put simply, influencer marketing is when a company or brand contracts with someone who has a huge, established social media presence in their target niche to promote a product.

It’s basically a celebrity endorsement for the 21st century.

Just how important is it? More than six in 10 fashion companies made the influencers part of their marketing strategy in 2016, with another 21 percent planning on incorporating it in 2017.

Do not Forget Your Ground Game
Social media is good to talk about because it’s accessible anywhere, but the soul of fashion marketing is still on the ground.

So go to trade shows, fashion shows, and make connections.

Showcase your collection. Do a trunk show. Co-sponsor an event.

The key is to have your digital marketing game set up so that you can face in the digital space with website, email, social media, and so forth.

The ground game is an opportunity for people to get a tactile experience, see the product, touch the product-and also an opportunity for you to have the product engage in an ongoing dialogue with the brand before they buy.

What Is Fashion Marketing? That’s up to You
With this much competition, the most important thing is to stand out. Take risks.

Some brands do their marketing through e-mail only. Some do massive stunts.

Others simply stand by their terrific product, tour the country doing shows, and rely on word of mouth.