Ta-Nehisi Coates wants readers to be “haunted” by his work

Ta-Nehisi Coates wants readers to be “haunted” by his work

Author and essayist Ta-Nehisi Coates with correspondent Martha Teichner.
Critically-acclaimed author Ta-Nehisi Coates has earned a huge following, along with several prestigious awards, for his thought-provoking books dealing with race. He does not want people to simply read the books; Martha Teichner in an interview for CBS ‘”Sunday Morning,” to be broadcast November 5.

“I try to write in a way that makes people feel things,” Coates tells Teichner. “I do not want them to read what I’m writing and say, ‘I think that’s right’ and agree with me. I want them to read something and then walk away and be haunted by it.”

Coates’ latest book, “We Were Eight Years in Power: An American Tragedy,” became an instant bestseller. And “Between the World and Me,” a letter to his son about the hazards of being a black male in the US, won the National Book Award in 2015. That same year, he was awarded a so-called MacArthur “genius grant. ”

Coates tells Teichner his initial audience is himself. “Secondly, it’s probably a young African-American kids who came up like me.”

He grew up in Baltimore, surrounded by both violence and books. His father, Paul Coates, a one-time Black Panther, published books by forgotten African-American writers from an office in his basement and also worked as a research librarian at Howard University. Ta-Nehisi Coates went on to study there, and spent a lot of time in the library. Today, his writing is required or recommended reading at least 400 schools and colleges.

“My job is to look out on that world that I write about and be as honest as I possibly can about that world,” he tells Teichner. “If that’s optimistic and uplifting, OK. If it’s not, OK.”

Challenge Accepted: Issues Facing Legal Marketing Teams

Have you spent time in or around the legal profession? If so, you ‘ve probably heard your fair share of lawyer jokes.

Unfortunately, most jokes about lawyers do not paint attorneys in a great light. The underlying assumption is that lawyers are, at best, boring and, at worst, crooks.

So, when it comes to developing a marketing campaign for a law office, marketers have their work cut out for them. Prospective customers already have preconceived notions about lawyers.

A good marketer’s job will be to undermine those assumptions and show the value of sound legal advice.

Let’s take a closer look at some of the challenges facing marketers for legal teams. Once we identify the challenges, we can develop a strategy for overcoming them.

The Legal Marketing Industry is Fairly New
For most consumer products, marketing and advertising have been around for a long time. This is not the case with the legal profession.

State bar associations once considered it unethical for attorneys to promote their services. This standard stayed in place until the 1976 Supreme Court case Bates vs. State Bar of Arizona. In this case, the Supreme Court ruled in favor of lawyers’ rights to advertise their services in a truthful manner.

Since that ruling, lawyers have had the same liberty to advertise as any other business. While this created new opportunities for lawyers, it also means that there is a history of legal marketing strategies to draw on.

This foundation challenge presents different difficulties for legal marketers.

Clients Lack Knowledge of the Legal Industry
Every marketer struggles with customer education to some extent. But this is especially challenging for marketers in the legal industry.

Usually, when a person needs a lawyer, they are in a vulnerable position. Perhaps they’re getting divorced or making a personal injury claim.

To reach clients in these situations, marketers must communicate the value of an attorney. Additionally, they must set the clients at ease, and help them develop trust in the legal team.

A great way for lawyers to meet this challenge. Strategies like blogging and social media engagement can be effective. These approaches make knowledge of the legal industry accessible to customers.

Technology has Shifted Marketing Strategies
Another challenge facing legal marketers is adapting to evolving marketing practices.

Let’s look at an example. In the past, if someone wanted to find a Charlotte criminal lawyer, they would probably start with the yellow pages. Or, they would talk to folks in their personal network, and look for recommendations.

Times have changed. These days, most folks would use a search engine as their first approach to finding an attorney.

So, in order for lawyers to get clients, they need to make sure that clients can find them. This means building a robust online presence that will find and connect with.

Are you ready to start working on a marketing campaign for your legal team? Then sign up today for a free account with ArticleCity. You’ll get access to marketing tools and resources used by successful marketers across the country.

5 Ideas for Fun Custom Bobbleheads

 

A doll with a head that bobbles: that is the classic bobblehead doll. And that could very well be the end of the story.

But it’s not.

The fun begins when bobblehead dolls are customized to represent something or someone in particular. A custom bobblehead doll is the perfect blend of art and laughter.

But before the fun begins, you have to decide what or who your custom bobblehead doll is supposed to represent. You will never run out of ideas for custom bobbleheads.

Here are 5 to get you started:

1. Your Favorite Pet
Who says bobbleheads have to be modeled after humans. Pets are people too. If not, at least they are great subjects for custom bobbleheads.

Make this gift card out to yourself.

You might not take your favorite pet with you to the office. But you could put a bobblehead of her on your desk.

It will be like you are the one with the barking, territory marking, and … You get the idea.

2. Bobblehead Selfie
All of the power, science, chemistry and engineering that goes into the masses, taking selfies.

If you are going to take selfies, why not take them to the next level?

A custom bobblehead selfie is a great gift that reminds friends, family, spouses and other domestic partners that you are always there for them. So do not hesitate to give the gift of yourself.

3. Confidence Boosters
If you think self-esteem is tough for adults, try being a kid again. It is harder than ever to navigate the grade school social highway with your ego intact.

Parents can give the gift of self-confidence by presenting a child with a bobblehead of themselves as their favorite superhero. It can be a reward for good grades on an exam, or politeness, or neatness, or any good thing that can be called out in a special way.

Because it is a custom bobblehead, your child’s likeness could be them ripping open their shirt to reveal a superhero emblem underneath.

Just know that some places charge extra to customize the body. There will also be a charge for glasses, masks, and head gear. When pricing your custom bobblehead, be very specific about what you want.

4. Sales Incentives
Sales rooms are powered by egos and incentives. Custom Bobbleheads of your sales team can help you tap into both.

The winner of your weekly contests can be represented by their triumphant bobblehead prominently displayed.

5. Bobblehead Family
As the old saying goes, the family that bobbles together … Well, you get the idea.

Next time, instead of a family portrait, why not try something a little different?

Why not do family bobbleheads every few years. The kids will love them, the grandkids will adore them. And for the first time, the Joneses will want to keep up with you.

There is no end to the creative ways to customize and utilize bobblehead dolls. If you are an out of the box thinker, give one firm bobble for “yes!”

Why You Need to Upgrade to Memory Foam Mattress

 

Your body relies on a deep sleep.

Getting a good night’s rest is essential to maintaining a healthy lifestyle and healthy emotional health. It can also fix or block your everyday functions.

Without sleeping, you are fussy, less productive, and at risk of some serious health problems including heart disease, stroke, and obesity.

Having a good mattress can be the path of life or your downfall when it comes to catching some ZZZ’s stuff.

Memory foam mattress gives you the comfort and support needed to ensure you get the best possible sleep while not sacrificing the alignment of your body.

Why Should Have Memory Foam Matras?
In contrast to spring mattresses, memory foam provides posture support, posture support, and improved blood circulation.

This mattress has a memory foam layer, a support core, and a cover that is covered in the main ‘casing’ cover.

They consist of a visto-elastic foam that allows mattresses to adjust pressure and body temperature. Visto-elasticity is what makes the mattress so durable and able to treat back, neck, and joint pain.

Memory foam mattresses can evenly distribute your weight that increases blood flow, stopping a restless night.

Which Memory Foam Mattress is Right for Me?
The traditional memory foam mattress retains body heat very well so it feels warmer than the spring mattress. However, if you are in a less temperate location or prefer a cooler bed option, you may want to choose a gel foam mattress for not retaining that much heat.

An infusion-containing foam foam also contains a visto-elastic foam, but also holds a gel layer or beads to break down heat absorption.

In addition, if you are looking for a mattress that provides the same level of comfort without chemical makeup, you should consider a plant-based memory foam mattress.

This environmentally friendly mattress is made from natural alternatives of visto-elastic and polyurethane foam. Soybeans, jatropha seeds and bamboo are usually found inside natural memory foam mattresses.

Eco-friendly and gel-infused options are as solid and comfortable as traditional memory foams. Apart from the actual make-up of the mattress, the most striking difference is the heat each has.

Final Thought
Memory foam mattresses are usually slightly more expensive than spring mattresses. However, they last for 8-10 years as opposed to 3-5, so finally, buying a memory foam mattress will save you money in the long run.

Memory foam mattresses can be combined with electric blankets, heated mattress pads, and can even be placed on top of your spring case.

However, I would advise not to use memory foam if there is a broken blade because it is unsafe to hold your weight and your mattress.

Are you sure yet? If not, you should know that most furniture stores allow buyers to test new mattresses. So go out and use this ‘ride’ test! I’ll warn you: once you try the memory foam mattress – you will not look back!

7 Fascinating Holiday Ideas

7 Fascinating Holiday Ideas

Nothing says competition like a holiday. Remember when you were a kid and your family always try to do what they did the previous year?

It’s contagious, is not it?

Now you’re an adult and you’re looking for the best outdoor vacation lighting idea for your own home.

Do not look any further because we managed to cover 7 awesome ideas to get you started.

1. Wrap it up
Think of candies and how they spin. You can create the same effect as your outdoor holiday lighting.

Wrap your lights up and around your fence, house column, whatever you have. 7 Fascinating Holiday Ideas

Too many homes for you to do this yourself?

There are professional services like Texas Firman Christmas Lighting that can help you.

2. Plants
Using a plant base on the terrace or trees in your yard is a great way to spice up everything for a holiday.

There’s nothing better than sitting on your porch swing in the middle of winter, sipping warm juice and enjoying the outdoor holiday lighting.

3. Lanterns
This is a timeless classic. You can buy it at a holiday shop and line up your path or walk with them.

If you want to improve your outdoor holiday lighting, go in bright colors like blue or purple.

If you do not want to spend cash, you can use snowballs as a base for your own homemade lanterns.

4. Outdoor Furniture
Chances are good that your outdoor furniture is not used much during the winter months. Give yourself a reason to change it.

Are there additional styrofoam laying eggs? You can make your own particle lamp!

You can hang a bouquet of flowers and lights on the porch swing or furniture by the pool to give some comfortable tones. This makes a great holiday party. 7 Fascinating Holiday Ideas

5. Decorate your Snow Man
If your kids (or you) spend half a day making snowmen, let the whole neighborhood meet them at night.

Nothing will brighten the faces of the children on the block more than see the bright and shiny Frosty in your yard.

6. Use Useless Items
We all have wicker baskets around the house. We may not even remember why they were around or why we did not throw them away.

The melting of snow, and water in general, has a habit of destroying things we do not want to destroy. Anyone who becomes a victim of a leaking pipe can tell you.

So use outdated items and cheap purchases from your local pharmacy to give this year’s decorating idea a premium without breaking the bank.

7. DIY Outdoor Holiday Lighting
Maybe throwing some lights and calling it a day just is not good enough for you anymore.

If this is the case, it’s time to go to full DIY mode. You make some cool stuff with cheap supplies. Check out this festive light bulb.

When you decorate for a holiday, it’s up to you, your personal taste, and how much energy you want to put into it.

We’ve given you some ideas that can spice up your home and yard and we think you’re ready to start the party.

If you enjoy this post, check out this one in 5 vacation books to read with your family.

Comprehensive Reviews on the Best Bowling Balls in 2017

Comprehensive Reviews on the Best Bowling Balls in 2017

Bowling Balls Reviews is where you can find latest information about the best bowling balls on the market.
Bowling is a great leisure activity. Millions of people love to play bowling on evening nights together with their families and friends. Bowling is awesome because it can be played no matter of the weather outside, and it has those pauses in which you can relax, take a breath and even catch up with other players, therefore, many people go bowling like they go to a dinner. However, bowling is also a competitive sport, and there are many professional players that spend a lot of time and effort to win various bowling competition. Bowling is played by opponents on the same surface, with the same pins. The only items that can vary are the shoes of the player and the bowling balls. On the market, there are various brands and designs of bowling balls. The characteristics of bowling balls can vary quite a lot. The biggest difference is in the weight, which can be up to 16 pounds, however, there are many other small differences from ball to ball. If you are a professional bowling player, you may want to have the best ball that fits your playing style, and on the Bowling Balls Reviews website you can find out a comprehensive review of the best bowling balls on the market.

 

Bowling Balls Review has analyzed all the major bowling balls that you can buy today, and has written an in-depth review, so that your choice can be much easier to choose the ball that will make your winnings must easier. On top of their list is Brunswick Rhino Bowling Ball, which is an entry-level bowling ball, and best fitted for beginners. It is not the most expensive one, however, it gives enough flexibility to try and learn different techniques. The second on the list is Pyramid Path Rising Pearl Bowling Ball that can be used on various types of lane. Furthermore, when you buy a new Pyramid, it comes undrilled, and you can make your own holes, depending on the size of your fingers and hand. You can go to a pro shop to measure these distances before making the holes or buying a new ball. To read the full reviews on the top 5 bowling balls, go to the Bowling Balls Review website.

This is the only place, that has tested extensively the best bowling balls that you can buy today.

About Bowling Balls Review: Bowling Balls Review is a website where you can find more information about all the best bowling balls you can buy with your money.

Ice Climbing in Chamonix: What to Expect

 

Ice Climbing in Chamonix: What to Expect

For an athletic adventure that will really get your adrenaline pumping, look no further than ice climbing.
Ice Ice, Not For Babies…

 

Ice is unlike any other climbing surface. During the day its consistency changes massively, from hard and flaky in the morning to the soft in the afternoon, so the sport gets easier as the sun warms the ice later in the day. Every time you climb, the route will be slightly different and your guide will need to alter the route and the position of the rope anchor.

It’s unpredictable and has an element of danger, but that’s part of the reason why the sport is so exhilarating!

Physical Fitness: Are You Up to the Challenge?

To properly enjoy this sport, you need to be fit and prepared for the challenges of ice climbing. You should be fit overall, so start adding some more cardio to your workout routine a few months before your climbing trip to improve your endurance.

On top of this, you should incorporate some moves such as dead hangs, weight sit-ups, pull ups and overhead weighted lunges into your fitness routine to start working on the muscles you´ll be using when climbing.

Ensure You’re Equipped

This is an equipment-intensive sport – you’re going to need a climbing harness and helmet, two ice axes, boot crampons and special winter boots. Most lesson providers will be able to rent you these essential items at a fair price for very good quality gear; it may be a good idea to make sure you like the sport before investing a lot of money in specialist equipment.

On top of the equipment, you’re going to need top-of-the-range winter clothing and water-resistant trousers, coat and gloves – and don´t forget good sunglasses and factor 50 sun cream and lip balm.

Climbing in Chamonix

Chamonix is famed for its ice falls, and in the resort and surrounding area you can find over 200 routes for all skill levels. The icefalls at altitude tend to begin forming in December, with the best time to climb being January and February.

Equipment can be bought or rented in all sports shops in Chamonix, and there is a wide variety of different professional guiding organisations who offer ice climbing courses for beginners and intermediates to the sport.

There are great routes for all skill levels in and around the resort, making it a brilliant place to start out and progress during your trip.

How to Get There

Hop on one of the many frequent flights offered by budget airlines offering the UK to Geneva route. You can be in Geneva in under 2 hours from several UK locations, and in just 90 minutes if you´re travelling from London. Getting to Chamonix from Geneva will be the least demanding part of your trip, as Shuttle Direct has years of experience in providing comfortable and convenient transfers to Chamonix. From Geneva, you can even bring you equipment for free as long as you choose that option at the time of booking.

5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month:

Bounce Rate
Acquisition
Channels
Referrals
Average Session Duration
New Visitors
Pageviews
Users
Sessions

Go with Snow: Plan a Successful Ski School Trip

Go with Snow: Plan a Successful Ski School Trip

A successful school ski trip does not just happen. Every teacher who takes on the task knows that it takes planning and commitment to make sure everyone has a good time with snow! Success lies in the shoulders of those charged with the organization and, in order to make the schedule run smoothly and also offer an interesting prospect, the devil is very clear in the details.
Experts recommend early and systematic approaches to facilitate the logistics of school ski trips, to ensure that the slippery slope of the organization is navigable with ease. Go with Snow: Plan a Successful Ski School Trip

Setting a Budget

Setting a budget is very important to create a travel plan framework, and almost all other aspects depend on it. Working backwards is a very easy way to determine the right budget: how many parents or guardians are in a position to spend time on their child’s journey? This of course will depend on the demographic and water catchment areas of the school, but has a realistic figure to work in the most accurate way of managing costs from the start. Once the budget is set, it’s also a good idea to consult a Senior Leadership Team as they may be able to share valuable past experiences and suggestions. Go with Snow: Plan a Successful Ski School Trip

Get Students Involved

Involving students in the early stages of planning is a sure way to generate enthusiasm, but keeping them in the lead until departure can be a challenge in itself. Keep up-to-date with the conditions and facilities of the resort (both above and beyond the snow), show local videos and pictures, create regular social media posts during countdown (if any school guidelines), or make a PowerPoint presentation to give a detailed description of the resort and activities. And go heavy on the fun aspect!

Keep Everyone in the Circle

As registrations start rolling, it is very important that students, colleagues, parents or guardians are kept informed. Nightlife hosting information is an excellent tactic to ensure the lines of communication are opened, as well as the right moment to show presentations and travel.

Help list

It is undeniable that planning a school ski trip is a time-consuming exercise even for the most organized teacher; Signing up for help from a dedicated tour operator is one way to make life easier. Not only can they ease the pressure by making practical use of travel, transportation and accommodation, they also have the skills and resources to manage budget and administration tasks.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in school ski trips and educational tours for school and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Go with Snow: Plan a Successful Ski School Trip

3 Unique DIY’s That Use Leftover Steel Tubes

 

We seriously doubt that many people have leftover steel tubes lying around their homes. After all, people are usually (hopefully) careful to order a reasonable number of materials for big projects.

And, let’s get real, even if they do happen to have a few extra ones lying around, their first instinct is not to get crafty with them.

Even so, they can not just throw them in the trash; that would be a complete waste of cash.

So what should people do with their extra steel tubes?

We’ve got 3 creative DIY projects that will help you make the most out of them.

DIY Clothes Rack
If you ever find yourself in need of closet space, you can always use your spare steel tubes in order to try your hand at building a clothes rack.

As far as clothes racks go, the one we’ve recommended is pretty easy to build; as a matter of fact, there are only 16 simple steps (and pictures to accompany them) to building it, though, to be fair, some steps require that you carry out multiple tasks.

And, yes, we know: By recommending this project, we are allowing you to feed your clothing addiction, but, much to our thinking, clothing addictions are not necessarily bad things to have.

So get building.

DIY Bookshelf
Our avid readers will appreciate this one, and it even comes with an instructional video.

Unfortunately, however, you’ll need a bit more than your old steel pipes in order to get this job done.

While there are certainly many variations of this project, the one we’ve referenced requires that you have a “butcher block,” “table saw,” and “hand plane.”

We realize that this project can be a good thing for you. .

And you’ll get to tell everyone that you built it yourself.

(With the help of a video tutorial.) But hey, it still counts.)

DIY Television Stand
Okay. You probably already have a television stand or two in your home.

We’re willing to bet, however, that at least one of them has begun to bore you. Or falling apart at the every least.

That said, why not try turning those old pipes into a new entertainment stand?

Luckily for you, this project, unlike our last suggestion, is simple (and cheap) to put together.

While you will have to spend a little bit of money and time on it, you should have no problems constructing it.

Even if you’re a novice, we guarantee you’ll be able to bring this television stand to life.

Conclusion
As we said before, we understand that some people just have the tubes lying around, and even the people who happen to have them probably have a few of them on hand.

If you fall into the second category and find that you do not have enough steel tubes to follow these projects, please feel free to check out our stainless steel supplies here at Metal Supplies LTD.

After all, we know that there is nothing more frustrating than not being able to finish what you started. So get out there and try (and finish) these awesome DIY projects!