Sony Alpha A37: Rely Tracking Auto Focus and Screen New Model

Continuing series camera SLT (Single Lens transluscent) them, Sony released the Alpha A37 to replace A35. This entry-class camera comes with a variety of improved features that are more innovative and better than ever.

From a glance this camera is similar to the Sony Alpha A35. Only, Sony Alpha A37 comes with a design similar to grip the Sony Alpha A77. Behind the package body is small and lightweight, Sony pinned an APS-C CMOS sensor 16 megapixel camera that is equipped with the ability to record Full HD video.

Sector layarpun get increased quite interesting. Alpha A37 brings Articulated LCD screen 2.6-inch size that we usually see in the generation of the Sony NEX-series. You can set the screen up and down so that it can be adapted to the shooting condition.

Fortunately, the increase came not only in terms of hardware only. Sony Alpha A37 complement this with a new feature called Auto Portrait Framing, outside of the features that existed previously. With this new feature each of the images will have a portrait orientation automatically, even if you are taking photos in wide or landscape orientation. Picture Effect it has also more, as many as 15 choices – while the A35 only has 11 effect only. Interestingly, the A37 has the capability of continuous shot up to 7 frames per second, as well as tracking auto focus system to lock focus on the subject and follow it as it moves.

Sony SAL 18-135mm f/3.5-5.6 SAM

Accompanying the new camera, Sony also announced a new lens type A-mount, the Sony SAL 18-135mm f/3.5-5.6 SAM. This lens has the ability to zoom up to 8x, the focus is more refined and accurate, and the sound quieter. Sony SAL 18-135mm it will be offered as an option to package the Alpha series cameras such as A37, A57, A65, and A77.

Sony Alpha A37 will retail for U.S. $ 599.99 with 18-55mm kit lens and a newly available in June. While the lens Sony SAL 18-135mm lens will be available in July with a price range of U.S. $ 500.

Sony Alpha A37 specs at a glance:
Sensor: APS-C CMOS 16.1-megapixel
ISO: Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600
Screen: 2.6-inch sized LCD swivel
Video: Full HD
Features: Portrait, Sports Action, Macro, Landscape, Sunset, Night view, Hand-held Twilight (6 shots layering), Night Portrait, Picture Effect
Viewfinder: Electronic
Continuos shoot: 7 fps
Size: 124 x 92 x 85 mm
Weight: 448 grams